Flexible Packaging ( Cont’d from Page 1)
entirely or to a higher mix.There are myriad reasons brand owners cite for increasing their flexible pack- aging use in the past five years. Nearly half of the brand owners who increased flexible packaging use cited reduced production cost as the primary driver. Consumer convenience was cited by 45 percent of brand owners as it was for making shipping and transportation more efficient. Nearly 40 percent of brand owners felt that flexible packaging was able to fit consumer lifestyle trends better, while 37 percent made the decision based on hoping to reduce envi- ronmental impact. For brand owners who have switched to flexible packaging in the past five years, 39 percent said they experienced a sales increase and 16 percent said they were able to price their product at a premium. Almost half the brand owners reported experiencing supply chain efficiencies and lowered costs of trans- portation, 57 percent said switching to flexible pack- aging lowered their costs of production, and 37 percent said they improved competitive positioning through consumer appeal. On average, Americans are willing to spend 10.3 per cent more for food packaged in flexible packag- ing, according to the FPA, with Americans aged 35-44 willing to spend 15.5 percent more, parents with children under 18 willing to pay 17 percent more, and Americans aged between 18-34 willing to spend 17.2 percent more. Reportedly, 79 percent of Ameri- cans believe that there are benefits of having food products stored in flexible packaging vs. non-flexible packaging. PIA Releases Report On Changing Industry Structure Printing Industries of America (PIA) has complet- ed a special report on the changing structure of the printing industry. The report is the latest in a series from PIA’s Center for Print Economics and Management. Included in the report is a comprehensive examina- tion of the changes to the economic structure of the printing industry from 2004 to 2015, with a focus on trends in employment and number of printing estab- lishments. The report also discusses the future of print and offers a look at future changes to industry structure.A competitive scan for each state is provid- ed to allow companies to get localized information relevant to them. The report is provided free of charge to Printing In- dustries of America members as an added benefit of membership.
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4 July 10, 2017 Flexo Market News
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