NEWS IN A NUTSHELL
Blue Diamond Introduces Bold New Look with First Rebrand in Over 20 Years
Blue Diamond is excited to launch a new logo and brand persona that evokes energy and excitement, aiming to capture the
“We believe that Blue Diamond Almonds are the G.O.A.T of snacks, and our Almond Breeze ® is the obvious choice in non-dairy beverages. Almonds allow you to show up and be mighty in your life, fueled by protein, fiber and flavor. This refresh connects this almond identity to the brand identity, breathing color, energy, and excitement into the brand” said Maya Erwin, vice president of Marketing and Innovation at Blue Diamond . “This is a refresh, not a revolution. That means we’re staying true to our roots, keeping our identity that people know and trust, but with a bold edge that shows the way people enjoy our amazing products every day.” The rollout will begin with Snack Almond products and will be phased across product lines starting this fall — eventually including Nut-Thins ® and Almond Breeze ® products.
attention of more consumers seeking healthier options in their diet. This new visual identity features a refreshed logo, bold color palette and updated brand elements that highlight almonds as the champion superfood. After rounds of research with more than 7,000 consumers, Blue Diamond worked with globally recognized design agency Turner Duckworth, to create a refreshed brand world that leans into crisp lines, bold colors and fonts, while also offering a clear nod to its heritage by maintaining the unmistakable Blue Diamond shape. Since 1910, Blue Diamond has grown to be the almond’s biggest champion, amassing a co-op of nearly 3,000 growers in California, and yet the brand look has not changed since 2004. The new look will gather the attention of modern shoppers and stand out on packaging, in-store signage, digital platforms and more.
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ALMOND FACTS
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