JUL–AUG 2025
Contents
8 FIELD TEAM 10 MARKET REPORT 14 NEWS IN A NUTSHELL 24 CORNERING THE MARKET 26 GROWING THE GOODNESS 32 ADVOCACY REPORT 34 IN YOUR ORCHARD 42 CLASSIFIED ADS
Learn red leaf leaf blotch symptoms and treatments on page 40
Features 6 President’s Corner
24 Venus Williams Sweepstakes Blue Diamond is teaming up with tennis champion, Venus Williams, for a national sweepstakes full of unforgettable prizes, including a one-on-one tennis lesson with Venus! 40 In-Orchard Red Leaf Blotch Treatments Red leaf blotch is a disease almond growers should take seriously. It’s here for the foreseeable future, so don’t wait if you see it in your orchards. Act now!
In the President’s Corner, Kai talks about Blue Diamond moving forward with the consolidation of Sacramento operations into Turlock and Salida, while supporting affected employees and welcoming new CFO, Fred Steunou, to drive strategic growth. Amid industry shifts and a surprising almond crop forecast, we are also launching bold marketing efforts to strengthen the brand and deliver value to growers. 16 Blue Diamond Logo and Brand Refresh Blue Diamond is excited to launch a new logo and brand persona that evokes energy and excitement, aiming to capture the attention of more consumers seeking healthier options in their diet.
ON THE COVER: Blue Diamond launched a vibrant, new logo for the first time in over 20 years!
3
JULY–AUGUST 2025
Made with FlippingBook - Online Brochure Maker