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Craig Ballantyne took his training methods, packaged them as a system, sold them to other trainers, created Turbulence Training, sold his courses online, developed personal productivity methods and packaged those, and wrote a book. He turned the system into a Perfect Day Formula Kit, a retreat, and seminars. He is now departing the fitness industry and is entering into the personal development space. He’s probably in the seven-figure range. John Romaniello took his methods and created the “Alpha Male” book, a system, online courses, mastermind group, and events. He’s also probably well into the seven-figure range.
realize that doing it alone is a long, slow path filled with many mistakes and a lot of lost time and money. Don’t do it alone.
Made Better I appreciate you taking my advice on this, but here is what Dan Kennedy recently shared: “What we do as independent entrepreneurs, as owners, builders, developers, and as independent thinkers is an UNNATURAL way of being, an UNNATURAL progression. For most, it is against a lot of childhood conditioning, academic indoctrination, peer and societal pressure, and popular opinion and behavior. While we are hardwired to
be goal-achieving, success is actually opposed by so many forces that, for most, the God-given impulses to create and be a creator are snuffed out and replaced by complacency, comfort-seeking, and convenience. Creating and preserving independence goes against the majority’s thinking and behavior in so many ways that they defy counting and listing.”
Scott Rawcliffe went from trainer to social media coach simply by taking his love of social media, studying it relentlessly, and turning it into an owned skill. It’s a skillset others were struggling with, hence making it valuable and marketable. He packaged it as online courses, info products, one-day seminars, and a membership site. He now has a social media agency and has built himself a nice six-figure income. And he’s not strapped to a studio. Vito Lafata . My own journey started by simply taking group training systems I was good at in my studio, packaging them into a course to help studio owners and trainers
This has never been truer than for the fitness industry.
We have been indoctrinated to spend all our time studying anatomy, physiology, exercise science, etc. And
who were struggling to sell group training back in the day, and using that extra income to launch Fitness Profit Systems, which is now The Fitnesspreneur’s Life and vitolafata.com. I found that I love teaching business and marketing more than training. It’s how I saw I could serve the industry better than just being a lone studio owner out there, since much of the industry was struggling with how to make more money, grow online, and get more lifestyle in and feel like visionaries. So, I went deep into studying high performance, online marketing, sales, and more, so I could leverage it into Beachbody. I repeated my prior success of simply taking my systems and scaling them to a larger number through my Beachbody and online brand, and created courses on how to do it using the Clear Vision Planner, Fitness Marketing 101 Playbook, and the Visionary Planner coaching program and mastermind. Using the 3-step formula above built a seven-figure online brand and, more importantly, a freedom lifestyle. Vince Gabriele is in the process of consulting with me to take his studio business systems and CEO skills and package them into an online brand and product suite to serve studio owners who are struggling to make the transition from trainer to CEO of their own studio. He’s already in talks to create mentorship retreats, coaching programs, and info products aimed at a market that needs help.
yet, we fail to put two and two together when we look at the average income of people in our industry being less than $43,000 per year. And those who are making more are grinding to the point of wearing themselves out, having to sacrifice their family time and best years of their life simply to maintain what they have. Something is wrong. We are not creating the freedom to live the way we want. The way we are thinking and behaving, and what we are being told is important to study is wrong. I should qualify that. If your sole purpose is to be a trainer, then yes, do exactly what the industry is telling you. And make sure you work for someone. Do not open your own business.
If you desire to be a business owner, an entrepreneur, wealthy, and have freedom and independence, then shift gears, mindset, and behavior fast.
The skills of the well-off, the confident, and the secure in the industry moving forward will be marketing, business, online, social media, leadership, high performance, and renegade thinking — the unnatural forces. We are a saturated and commoditized industry, UNLESS we, you, me, and all of us start to think unnaturally, think like fitnesspreneurs, develop into fitnesspreneurs, and behave like fitnesspreneurs.
Why not you, too?
I’m currently accepting five private consulting clients who want to build online brands. With two already sold, I have three spots left. You can email me at vito@vitolafata.com to schedule a time if this path to more riches and an online brand and lifestyle is right for you. If it is, you must
Are you committed to your own independence?
- Vito Lafata
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Fitnesspreneur Life • www.vitolafata.com
Published by The Newsletter Pro • www.NewsletterPro.com
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