‘3 Sets of 10’
forYour Business
Would you ever build a fitness program for a newbie without, in some way or another, teaching and including the squat, the pushup, and the crunch? No. You teach those fundamentals as the basics of exercise science. You teach those moves as the principle foundations that all future complex movements are based on. It would be considered bad training if you didn’t impart these “best bang for your buck” exercise moves, right? As a matter of fact, the beginner program we normally give a newbie is “Do three sets of 10 of just the basics, please.” We don’t give them 15 different complex moves, just three to five basic moves that we help them to master. Then, we build off that foundation. Yet, the moment you decided to become a business owner, did you start investing time, money, experience, and brainpower into learning the “three sets of 10” for your business?
When I made that first leap to becoming a business owner, I wasn’t prepared. I didn’t know the fundamentals of what it takes to be successful as a fitness business owner. I was taught all about getting certifications, buying equipment, and fancy toys. Now, I see tech and media being pitched at conferences as the “solution to more money and more growth.” And all of those are simply not the fundamentals. Yes, you need to be certified. But the moment you decided to be a business owner, whether offline or online, you needed to make the decision to put aside those pursuits and focus on your business and marketing muscles. You can’t have wimpy marketing muscles and expect to succeed in the highly competitive industry and world that exists now. Certifications, equipment, and cool toys are not what make you more money. And they are not what elevate your growth. There are seven fundamentals that you must know as a fitness business owner if you ever hope to have more money, feel confident you can grow your business without being stuck in the grind, wake up without stress, and finally be able to focus more on your family and deep passions. Life is short, and you either figure out how to live more of it right now or you keep wishing one day to have more time and then realize there is no more time.
That’s a question you need to read again.
I know I didn’t when I opened my studio. That critical mistake cost me hundreds of thousands of dollars (near bankruptcy) and a few girlfriends along the way.
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Published by The Newsletter Pro • www.NewsletterPro.com
Vito Lafata • www.vitolafata.com
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