FEAR THE ROBOTS ... continued from page 8
Start studying, researching, and investigating how to change what you do so that it works with tech and so that it includes mobile capabilities, intelligent software and data, and the growing online tools at your fingertips.
Are you looking deeply at this picture? Read what these apps do! These apps literally do some of the work you get paid for: tracking food; planning
Here are some things I would suggest as a protective body armor:
1. INSERT MORE OF YOUR PERSONALITY/EMPOWERMENT INTO YOUR PROGRAMS BY GOING AFTER A MORE TARGETED NICHE THAN PURE FAT LOSS, LEAN MUSCLE, AND BODY TRANSFORMATION PROGRAMMING.
meals; providing questionnaires to design personal
programs; motivating a person by reminding them of an internal motivation, like helping a charity. They even
recognize and identify foods people eat!
The robots are here!
But don’t panic just yet.
continued on page 10 >>>
I’m going to share with you a starting sliver of how to think about this.
But, before that, let’s talk about this upcoming worry a little deeper. The reality is this: We can’t afford to just gloss over this topic or bury our heads in the sand and pretend like the tech world and AI aren’t coming. We have to spend some time over the next few years preparing for this eventuality. If we go beyond the alarmist level and the “fear of the robots coming,” we can discuss this deeper. I do not believe robots can replace us. But AI and tech do signify new tools and new ways people will willingly choose to get fit, and that means you can lose clients and money.
The general population of the body transformation market is
Can you afford that? For how long? Will you be blindsided by it?
saturated and looking for free programs. That is, unless
I have to reiterate that I’m not trying to be an alarmist here; I just want you to be prepared to think and to plan appropriately.
you can package the offer in new ways that represent larger
People’s behavior is changing and so are their preferences. We shop differently now, right? We text versus call. We let Amazon suggest to us our preferences, and we gladly take them. Why would we think it’s not going to happen to the way people interact with our businesses? That needs a few drinks to think through.
value propositions to your niche/avatar or you can demonstrate high social proof and a guarantee of results.
Continued on page 10 >>>
Here’s a suggestion: Think ahead.
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Fitnesspreneur Life • www.vitolafata.com
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