PPC To Celebrate (CONT’D FROM PAGE 14)
industry. Structural Design Trends In Retail And Panel Dis- cussion With Top Carton Award Winners : Ron Sasine, Founder of Hudson Windsor. Ron Sasine is the Founder
ous design awards, including numerous PMMI Package of the Year awards, Paperboard Package of the Year Awards, IOPP Ameristar Awards, and IOPP Worldstar Awards. Pat Shields is a leader, mentor, and industry advocate
of Hudson Windsor, a consultancy specializing in packaging strategy, innovation, and sustainability. With a background in retail merchandising and consumer packaged goods, Ron advises packaging manufacturers, private-equity investors, and indepen- dent companies. He is also the project
serving as Design Director Americas – Consumer Packaging, at Smurfit We- strock. In this role, he leads a talented and diverse design team that excels in realizing a customer’s brand and pack- aging vision. With over 30 years in the industry, and a solutions mindset, he truly lives the company’s purpose – to
Ron Sasine
development lead for Crossroads Paper, the recently an- nounced recycled containerboard mill to be located in the western United States. Prior to founding Hudson Windsor, Ron served as Se- nior Director of Packaging for Walmart, where he was re- sponsible for packaging design, execution and sourcing for the company’s largest global brands. He created a new visual look for over 7,000 individual retail items, bringing a national brand design standard to the Great Value, Spring Valley, Equate, Ol’ Roy, and Parents’ Choice brands. He created first-of-its-kind supply chain visibility for the com- pany’s global packaging network, working with over 5,000 packaging providers that supply Walmart worldwide. He led Walmart’s sustainable packaging initiative and imple- mentation of the sustainable packaging scorecard, build-
Pat Shields
innovate boldly and package sustainably. Through his professional journey he has cultivated and enjoyed a network that values robust design thinking, col- laboration, innovation, and growth. As we dive headfirst into this rapidly developing technology era, these focus areas and a clear strategy will help us navigate the noise and land on the tools that will propel the industry forward. It’s not just upcoming technology – Pat is a staunch supporter of next generation design leaders and is often involved with university outreach and student programs. He is an enthusiastic contributor to PPC’s Design & Inno- vation Community, a peer-to-peer network where design- ers at every stage of their careers are encouraged to con- nect, learn, and explore design and innovation within the
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August 26, 2024
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