PPA Reveals 2024 Student Design Challenge Finalists
across the country get to exercise their creativity and ap- ply their knowledge of sustainable design at the same time,” said Heidi Brock, AF&PA CEO. “Each year, we are impressed by every submission from the next generation of sustainability leaders. The challenge also gives participants real-world experience. Many Student Design Challenge participants have pur- sued careers in packaging design.” The winner will be announced at the PPC’s Fall Meet- ing & Leadership Conference set for September 30 to Oc- tober 2 in Atlanta, Georgia. Each team will present their designs and showcase their prototype to current industry professionals, ultimately supporting the goal of engaging the next generation. One of this year’s judges, Kelly Fellner, is a former Stu- dent Design Challenge winner who now works full-time in packaging design. “The Student Design Challenge serves as a launching pad for students who see that the paperboard packaging industry has a bright future,” said Ben Markens, President of PPC. “It not only showcases the creativity of aspiring designers, but the inherent sustainability of paper-based packaging. We’re looking forward to learning about all of the finalists’ exciting designs in Atlanta this fall.” PPA's mission is to promote the benefits of paperboard packaging to influence preference for these materials in packaging design and selection. For more information visit, paperboardpackaging.org .
The Paperboard Packaging Alliance (PPA) announced the finalists of its 2024 Student Design Challenge, an annual competition in which university students apply their talent and design skills to innovate, creative approaches to pa- per-based packaging in response to real-world customer needs and marketing scenarios. PPA is a joint initiative between the American Forest & Paper Association (AF&PA) and the Paperboard Packaging Council. This year’s Design Challenge tasked students with cre- ating sustainable paperboard packaging for an original fresh produce product that is typically not packaged in pa- per-based packaging. Additionally, the package had to be stackable. Students were judged on prototype, design elements, marketing plan, final video of the design, and permission from the brand, if applicable. Student design projects from the following schools were named as finalists: • Grovey Garlic – Rochester Institute of Technology • Lively Roots – California State Polytechnic University • SPUDS Potatoes – Pennsylvania College of Art and De- sign “Through the Student Design Challenge, students all
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August 26, 2024
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