Sonoco Schedule (Cont’d from Page 9)
mulation, press basics and more. Print samples will be analyzed and measured. For the remainder of the workshop, attendees will go hands-on with the tools available in Adobe Photoshop, Illustrator and other prepress software needed to prepare artwork for printing. On the final day, after adjusting the art, attendees will go back on the press to see the result of good prepress work. A working knowledge of Adobe Illustrator and Photoshop is required. Process Control for Flexography Seminar — June 6-8, 2023 This seminar, taught by Sonoco Institute staff as well as printing industry experts, examines the practices and tools required to maintain process control for flexographic print. Attendees will go hands-on during all stages of the process — digital prepress, platemaking, ink mixing, press setup and print analysis. Vendors will be on hand to demon- strate the latest technology available to help attend- ees get their processes under control. Presentations will cover best practices and strategies for measure- ment, automation and more. Scentisphere Explores Scent In packaging In order to explore the benefits of scented labels and packaging, Scentisphere engaged the analytic firm MAi Research to quantify its claims. The main objective of the study was to measure the impact of the presence/absence of scratch-and-sniff on pur- chase interest and company imagery. One thousand consumers, mainly those responsible for household buying, were polled. The study delivered a host of key findings. For example, a majority of consumers (56 percent) are more likely to purchase a fragranced product with a scented label. Additionally, at least half of con- sumers at large desire scratch-and-sniff on body washes, liquid soaps, deodorants and laundry care products. The demographic profile of those most interested in scented labels is a millennial with children at home, employed, and/or living in an urban area. A major selling point for scent on packaging is that companies that offer scent sampling are signifi- cantly more likely to be considered innovative and caring than those that do not, the statistics show. The inclusion of scent on packaging ensures that the package is not tampered with, i.e. not opened to sample the fragrance as the fragrance is on the package.
For the latest, up-to-the minute news in the Flexo Industry — acquisitions, installations, market trends, personnel changes — visit FlexoMarketNews.com EVERY day. On your laptop or mobile device.
www.FlexoMarketNews.com
December 19, 2022 11
Made with FlippingBook - Share PDF online