deal that he knew real estate in- vesting would take over his teach- ing career. Keller began his real estate career with single-family resi- dential properties, wholesaling, completing fix and flip rehabs, and acquiring rentals. After completing over 100 deals in multiple states, he looked for a way to more easily scale his real estate business and found mobile homes. When Keller met Stromberg at a mastermind, Stromberg told Keller to send him his throw-away leads, which caused Keller to research Stromberg’s strategy and learn more about mobile homes. Eventually, the two joined forces. And, just like their preferred niche of REI, their part- nership is working. “Glenn is an incredibly gifted own- er and operator, but I’ve spent half my career in education and half in real estate with the perspective of a single-family investor, so I am more apt to teach. Most education-
AN EDUCATOR AT HEART
More about Max
Keller earned his BBA in finance from the University of Texas in Austin and his MA in teaching from Louisiana College. When he
The #1 thing that changed
your life? Reading — Deep Work by Cal Newport and Essentialism by Greg McKeown are two faves. Howmany kids do you have? 6, Yes I have a TV, Yes they are all mine...I know I look too young...thank you. Favorite vacation spot? Disney World What do you do to ease a bad day? Sit in the Hyperbaric Chamber What do you do to celebrate a good day? Talking... that one is my favorite. Want to listen? I am accepting volunteers.
was teaching in inner city schools, he had a friend who entered the rental business. Naturally,
the teacher in him was curious to learn more about real estate, first through his friend’s experiences, and then from other mentors. It wasn’t long after he closed his first
Glenn Stromberg (left) and Max Keller (right)
Get to know Glenn
FeaturedMembers: Max Keller and Glenn Stromberg TAKING THEIR SHOW ON THE ROAD, THIS MOBILE-HOME-INVESTING DUO IS SHARING WHAT WORKS.
Do you have a guilty pleasure? Pizza! I have a pizza addiction. Favorite movie? It’s a Wonderful Life
al platforms don’t have an investing company that runs alongside it. We’re doing it every day; we’re not just teaching theory,” Keller said. Keller said mo- bile home investing is great for those wanting to transition from another area of real estate, but it’s also a great
by Kelli White
BORN FOR BUSINESS At his first job out of college
hink Realty Resident Experts and Presidents’ Circle mem-
“I always say my claim to fame is that I was a partner with Warren Buffett. Even though I’ve never met him!” Stromberg joked. Over his nearly four decades in the mobile home industry, Stromberg has developed mobile home subdi- visions, owned a mobile home park, owned and operated mobile home sales centers, and bought, sold, and market was shifting, so he shifted as well. He began rehabbing and selling mobile homes on half-acre to two-acre tracts, so the properties became not personal property but leased single-family homes. In 2006, Stromberg saw the
real property. He was flipping three per month at $30,000 each when the market crashed in 2008. “By necessity, I had to learn prop- erty management and how to lease a property. But the crash ended up being the greatest thing that ever happened for my business,” Stromberg said. He went from doing three deals a month to upwards of 15 per month. “I never thought I’d have anoth- er partner, but when I got to know Max, I found that our core values aligned. Max is an unbelievably gift- ed guy and a natural-born teacher. This coaching program is my chance to give back,” Stromberg said.
Best books? E Myth changed my business life and
(he earned a bachelor’s degree in business from Western Illinois University), Stromberg said he had been promoted three times but still wasn’t making any money. He saw an ad in a newspaper that claimed one could make six figures selling mobile homes, so, he answered the ad. That was 1982. Soon after Stromberg started his real estate career, he quickly became a top sales manager for a mobile home dealership. Then, he started a Clayton Homes fran- chise, which he eventually sold to Berkshire Hathaway.
bers Max Keller and Glenn Strom- berg haven’t always been a team. But while former teacher (Keller) and former business employee (Stromberg) each discovered real estate investing at different times in their lives, they both saw an op- portunity and took a chance. Years later, their paths crossed and again opportunity presented itself. Now, partners with MobileVestEd, Texas residents Keller and Stromberg are excited to educate and coach over 10,000 new and existing mobile home investors.
way for beginners to get started. “Mobile homes are simple. I was beyond frustrated as a single-fam- ily investor, and had I started in mobile homes, I’d be way ahead of where I am. Regardless of market cycles, what will never change is the demand for affordable housing,” Keller said. In five states and growing, Keller and Stromberg enjoy the faster results and effort-to-return ratio of this niche of REI. And they plan to keep on moving. •
The Purpose Driven Life changed my personal life. If you have a free day, with zero obligations, what would you do? Something with my grandkids! What do you do to celebrate a good day? Thank God
20 | think realty magazine :: november / december 2019
thinkrealty . com | 21
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