FPA Publishes Sustainability Report
The Flexible Packaging Association (FPA) has pub- lished its latest sustainability report, Perspectives on the Meaning of Sustainability in Flexible Packaging . FPA commissioned the study to better understand perspectives on sustainability and packaging among both consumers and brand owners. Brand owners know consumers care about sustain- ability in general and particularly sustainable materi- als, but many do not think consumers care about sustainable processes, according to the report. The majority of brand owners believe that consumers care about the sustainability aspects of packaging materials; however, brand owners are split about whether or not consumers care about the sustainabil- ity aspects of packaging processes. Consumers see sustainability as important, but spe- cific lifecycle attributes of sustainability are not al- ways top-of-mind. Sustainable manufactur ing processes and transportation efficiency, for example, are less often associated with sustainability than with aspects that are more obvious to consumers, such as recycling. Consumers are also more likely to believe glass or corrugated packaging is more sustainable than flexible packaging, perhaps due to recycling benefits that are more obvious to consumers. From a sustainability perspective, Millennials pre- sent the greatest opportunity for flexible packaging companies. Though not all consumers seek out sus- tainable packaging benefits or are willing to pay more for them, Millennials are more likely than other generations to do either or both. They are also more likely to view certain “behind-the-scenes” attributes such as transportation efficiency and energy efficien- cy as important. Brand owners surveyed said that sustainability is a priority for their companies, and packaging plays a key role in sustainability efforts. Barriers to increas- ing sustainability efforts relate to price and quality, and brand owners expect bio-based packaging and biodegradable packaging to drive sustainable packag- ing trends in the future. FPA Releases Annual Member Report The Flexible Packaging Association (FPA) has pub- lished its latest Report to the Members. The report provides an overview of the many initiatives and ac- tivities FPA conducts on behalf of its members. The report highlights current and ongoing FPA pro- grams that are ensuring that the environmental bene- fits and sustainability advantages of f lexible (Cont’d on Page 13)
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