MAKEUP ARTIST
A Good Look Makeup Artist Sheena Razmi sees the beauty in life By Den i s e K. Jame s Y ou might be surprised to learn that Sheena Razmi did not grow up painting her finger- nails or trying on eyeshadow. In fact, the Emmy-nominated makeup artist admits that she was “actually quite the tomboy,” and she is still surprised she ended up working in the beauty industry.
like she’d “made it” as a makeup artist was finally hitting a six-figure salary in 2017. Despite these financial and commercial successes, Razmi has not been resting on her laurels—far from it! In the last few years, she has been busier than ever with her new vegan lipstick line, Face Fcuker, which debuted in 2019 right before the COVID-19 pandemic. Hand- crafted in New York City and totally vegan, the rich, plush colors “wear long and won’t rub off on a mask,” she says—which is adding to its ongoing popularity. The col- ors all have fun names, invented by Razmi herself: Keep it Quiet, Drop the Top, and Red Carpet, to name a few. Right now, Razmi is in “nonstop production mode” —heading to Memphis to do makeup for a wedding the weekend right after our interview and scheduled for a Stacey Abrams commercial the following week. She recently joined the Makeup Union, an organization that establishes credibility and voting rights for those working in the film industry. Then there’s also the Emmy nomination for Razmi’s flawless work on wedding day makeup in the popular reality TV show Love is Blind . As for her personal beauty routines, the artist admits she is a “less is more” kind of person who believes that true beauty radiates from within—along with the help of a great skincare regimen. If you were to peek inside Razmi’s own makeup bag, you’d find a variety of products, all designed for enhancing features in subtle ways. Her favorites include Nars foundation, Aveda powders, Lanc Ô me eye makeup, and MAC concealer— plus Face Fcuker for lipsticks, of course, and coming soon, even more products with her label. “I’m expanding my makeup line,” she shares. “We’ll be unveiling mascara by the holiday season.”
Razmi’s career path began with working at the Estee Lauder counter during her years studying at Amer- ican Intercontinental University—a job that ultimately ended up inspiring her and pointing her in the right di- rection. Though she admits that selling the department store makeup “wasn’t her strong point,” Razmi relished her first dabbles in makeup artistry, and her new skillset was the beginning of a lifelong venture in beauty.
Sheena Razmi
Soon after, Razmi got a position with Van Michael in Buckhead, a prominent salon where new experiences would further illuminate her creative passion. With the help of a generous mentor, the young makeup artist gained exciting work opportunities and decided to put college on hold to work at Van Michael full-time. It was here that she began to fully immerse herself in the entertainment industry. But life had other plans. She had a baby, and a few years later, as her son became a toddler, she decided to leave the salon and embark on a brand- new adventure: becoming an entrepreneur. “I took a leap of faith, and I built a website to start my career as a freelance makeup artist,” she says. To make ends meet at home as she grew her fledgling business, Razmi continued working part-time for a medical office while “getting her
Handcrafted vegan lipsticks
name out there,” connect- ing with multiple pho- tographers, agencies, and production companies. Soon enough, the demand for her beauty artistry was taking center stage. Razmi received calls to work with large companies such as DoorDash, Mercedes, and John Frieda, plus on popu- lar TV shows such as Real Housewives of Atlanta . She says the moment she felt
In the last few years, she has been busier than ever with her new vegan lipstick line, Face Fcuker, which debuted in 2019 right before the COVID-19 pandemic.
atlanta-makeup.com | facefcuker.com instagram: @SheenaRazmi | makeup on Instagram: @facefcuker
Photos courtesy of Sheena Razmi
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