Housing-News-Report-April-2018

HOUSINGNEWS REPORT

CLIENT CORNER

Predicting Intent in Real Estate with Data-Powered AI

BRAD MCDANIEL CEO AND CO-FOUNDER, LIKELY.AI

What is your elevator pitch/30- second sound bite for Likely.AI? We are an artificial intelligence platform that is specifically designed for the real estate industry. We’ve built this platform by aggregating data, including public record data from ATTOM on 155 million properties nationwide. We also incorporate a 225-million- record demographic dataset that

In essence we score every U.S. property based on the likelihood of a sale in the near future, and once a property reaches a certain confidence threshold in our deep learning models, we say that is a valuable lead for real estate professionals. How is Likely.AI Data utilizing ATTOM data? Other companies — list optimizers

provides information on buying trends and behavioral trends. We also have accumulated a macro market and micro market data set that is proprietary, made up of both local and national influence signals. We use all this to create different lead- generating products for the real estate industry, the first one being who has the desire to sell. We’ve gotten down to where we’re highly accurate.

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APRIL 2018 | ATTOM DATA SOLUTIONS

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