COMMUNICATIONS & BRANDING
WHAT YOU WILL LEARN?
Practical storytelling tools and approaches that will help you develop: A clear picture of your audience and what motivates them A clear and powerful storyline to align your audience with your ideas An understanding of your strengths and areas of improvement as a persuasive communicator The ability to leverage the environment to reinforce your message, whether online or in person
Storytelling is a powerful tool for creating connections, communicating an inspiring idea, and creating a compelling vision of the future. Exceptional leaders use stories to convey deeper meaning, reinforce key priorities, and establish stronger engagement with co-workers, customers, and other key constituents. For every leader, the ability to convey a message clearly and effectively through stories can also be critical to solving organizational issues, persuading important stakeholders, or presenting a new idea to C-Suite leaders. A compelling story is memorable, relevant, deeply engaging, and well-told. Through powerful storytelling, leaders can gain buy-in, convey their key messages, and obtain support from key stakeholders while transforming organizations. * A 20 percent discount will be given to companies that enroll two or more employees. * A 30 percent discount will be given to TCU Alumni and TCU Faculty/Staff. * A 10 percent discount will be given to U.S. veterans and employees of non-profit organizations. 1 in-person session September 19, 2024 8:30 AM – 4:30 PM Cost: $995* Certificates will be awarded based on successful completion of the 1-day training. IN-PERSON EXECUTIVE STORYTELLING
HOW YOU WILL BENEFIT?
Understand the science of storytelling and how it increases the emotional connection with your audience. Lessen your dependency on the presentation medium and increase your connection with the audience. Increase your understanding of your audience and how the environment plays into a presentation. Workshop your idea with a cross-functional team and receive real-time feedback on your story and delivery. Learn a realistic framework for rehearsals to apply to your (and your teams') upcoming presentations. Take the reins on your professional development and craft stories that stick.
TOPICS
Authenticity Storytelling and Idea "Sell-In" Influence & Persuasion Presentation Approaches & Structure Communication Style Clarity & Focus for Message Development Leadership Presence
I learned more in seven hours (tangible, valuable skills) than I have in some semester-long courses. The topic, pace, and materials exceeded my expectations . I would highly recommend to any leader as a great way to bring ideas to fruition through selling them to others.”
WHO SHOULD ATTEND?
Business leaders at all levels who want to improve their ability to convey key messages, create deeper engagement, and inspire others through storytelling.
2023 EXECUTIVE STORYTELLING PARTICIPANT
5
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