TCU Spring 2025 Enrollment Brochure

STRATEGIC STORYTELLING The Art, Science and Economy of Selling Ideas How to communicate the value of your ideas. Great leaders are great storytellers. Strategic storytelling is both an art and a science—one that influences decisions, drives engagement, and brings ideas to life. This program equips you with the tools to craft compelling narratives that resonate with stakeholders, build emotional connections, and enhance your ability to persuade, motivate, and lead with impact.

ERIC WAS VERY ENGAGING & CREATED A COLLABORATIVE LEARNING ENVIRONMENT. I THOROUGHLY ENJOYED THE LEARNING STYLE & STRATEGIES OF THE COURSE.

September 18, 2025 8:30 AM – 4:30 PM 1 in-person session

$995 (includes all course materials, breakfast, lunch, and refreshments). Certificates will be awarded upon successful completion of the one-day, in-person program. Skills & Insights You Can Apply:  Craft Compelling Narratives – Develop powerful storylines that align your audience with your vision.  Understand Audience Psychology – Learn what motivates your audience and tailor your message for maximum influence.  Enhance Persuasive Communication – Strengthen your storytelling skills to engage and inspire stakeholders at all levels.  Leverage Your Presentation Environment – Optimize in-person and virtual settings to reinforce your message.  Refine Delivery Through Feedback – Workshop your ideas with cross- functional teams and receive real-time coaching. Is This Course Right For You? This course is for professionals who want to improve their ability to convey key messages, create deeper engagement, and inspire others through storytelling. Ideal participants include:  Professionals who need to engage and align stakeholders  Business leaders refining their executive presence  Teams seeking to improve clarity and influence in their messaging

PROGRAM PARTICIPANT

5 | OPEN ENROLLMENT

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