& BRANDING COMMUNICATIONS
IN-PERSON EMPLOYER BRANDING
IN-PERSON EMPLOYEE VALUE PROPOSITION
1 in-person day October 3, 2024 8:30 AM – 4:30 PM
1 in-person day October 2, 2024 8:30 AM – 4:30 PM
The future of work has really already arrived. The rise of AI and the dynamic shifts in organizations present both opportunities and challenges for leaders at all levels.It’s never been easy to be in the business of people, yet people are the fuel that powers most businesses, and today it seems it’s never been more difficult. In a world where 70% of Americans say they define their sense of purpose through their work, HR professionals and leaders at all levels are being asked more today than ever to “think like marketers” on the job. HR leaders have always been considered great communicators, but now the challenge has changed. HR must communicate with talent at scale, like marketers do with consumers. It all makes sense in theory, but how can we put this into practice? This course is designed to guide you in directing the classic principles of brand marketing strategy, using today’s tools, to build your company’s reputation as an employer of choice.
Successful business doesn’t happen by accident. To achieve something great in business is a deliberate and constant dance. One thing we know to be true: To be in business is to be in the business of people. And those people – your employees – are restlessly looking to define what working at your company means to them. They’re looking to define themselves through their work. To communicate the value of employment at your organization, look no further than the EVP (employee value proposition). The EVP is a tool used by strategic HR teams that organizes, creates alignment for, and inspires communications about, the many reasons employees benefit from working at a company. This course is designed to guide you in directing the classic principles of brand marketing strategy, and using today’s tools, to build your company’s reputation as an employer.
TOPICS
TOPICS
Talent Acquisition Talent Retention Strategic Planning Company Culture
Talent Acquisition Talent Retention Company Culture
Employee Engagement Recruitment Marketing Employer Branding Employee Experience Employee Journey Internal Communications
Employee Engagement Employee Experience Internal Communications
What surprised me the most about this program is the involvement of the professors with the students. I enjoyed knowing that every professor really cared about my success in this program.”
Cost: $1595* for 2-course bundle or $995* individually Includes all class materials, breakfast, lunch, and refreshments. Certificates will be awarded based on successful completion of the 2-day training.
* A 20 percent discount will be given to companies that enroll two or more employees. * A 30 percent discount will be given to TCU Alumni and TCU Faculty/Staff. * A 10 percent discount will be given to U.S. veterans and employees of non-profit organizations.
KARLA TOUTLIAN, LEADERSHIP DEVELOPMENT PARTICIPANT
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