Boosting Employee Retention
that employee to feel valued as their hobby or passion was important enough for you to recognize. Get Social Utilizing social media to help recognize your employees on their special days, such as birthdays or work anniversaries, is a great way to showcase them. You can even share fun facts about your employees or share their accomplishments. Plus, not only will your employees enjoy this, but your customer base will also enjoy learning about the team, too! Celebrate Just Because Gathering in or out of the office for holidays, birthdays, and accomplishments is nothing new. But what about celebrating for a non-obvious reason? Maybe it’s Taco Tuesday or simply the first day of the month. Try to plan an event like this when you know your staff may be feeling a little stressed or extra busy. They are sure to appreciate the break and thoughtfulness! By blending employee appreciation into your company culture, you will be well on your way to adopting a positive atmosphere for your employees. Remember, your employees are your most valuable asset! Help them to feel that way, too.
Now, more than ever, as businesses work to overcome and navigate the pandemic, reducing employee turnover is crucial. Recruiting, hiring, and training replacements is costly, and turnover damages morale among your remaining employees, which in turn reduces productivity. According to a CareerBuilder study, 50% of employees base their decision to stay with a company or leave on whether they feel tangibly recognized. A study conducted by SurveyMonkey and Bonusly found that 63% of employees who feel recognized are not likely to look for another job. And when you think about it, it makes sense — when your team feels less like a number and more like a member of a company family, they feel valued and want to stick around. But how do you most effectively show employee appreciation? We have some creative ideas beyond the norm. Tailor-Made Rewards One of the best ways to say “thank you” to individual members of your team is to find custom ways to show appreciation to each. Taking the time to honor them in a way you know they enjoy speaks volumes. Do you have a “Star Wars” fan in the office? A Baby Yoda notebook or a Mandalorian-themed pair of socks might help
How Do You Make Your Campaign Go ‘Viral’? Check Out ‘Contagious: Why Things Catch On’
Social Currency: They may share a video or story to make themselves look funny, intelligent, or overall good, rather than bad. Triggers: People tend to talk about things that are on their minds. When a related topic comes up, a piece of content may “trigger” a significant memory that prompts someone to share it. Ease for Emotion: “When we care, we share,” Berger told Wharton University of Pennsylvania in an interview. “The more likely we care about a piece of information ... the more likely we pass something on.” Public: When something is public and seen repeatedly, the more likely we are to imitate it. Practical Value: “News you can use” — can this content or information help others and make them better off?
When people see something popular, such as cat videos, their initial reaction might be, “It’s by complete luck that this cat video went viral,” or “It’s a cat video — of course it’ll be
popular on the internet!” But if you look at the science and research behind popular media, it might reveal a different story, like it did for Jonah Berger. In Jonah Berger’s book, “Contagious: Why Things Catch On,” he explains that there are six key reasons that drive people to talk and share things, abbreviated by STEPPS:
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