Steps to Finding a New Strategy Uh-Oh
strategy. Social media expands the audience for your brand, keeps you top of mind, and helps followers get to know you personally — creating an ideal basis for other avenues of relationship marketing. Better yet, 90% of your social media work can be done for free. If you already have a social media strategy, that’s great — but is it updated for 2022? Social media trends change so quickly! (Remember Instagram before reels? That was only a year and a half ago.) You really need to refresh your game plan every year. Follow these six steps to revamp your existing strategy or create a brand-new plan for 2022. 1. Get a handle on your metrics. Social media accounts can teach you a lot about how customers perceive your brand — but only if you track your metrics. Keeping an eye on your follower count, likes, and comments is helpful, but Sprout Social explains that you can dive deeper to figure out KPIs like your reach (how many people see each post), clicks, engagement (social interactions divided by impressions), hashtag performance, and even sentiment (positive versus negative interactions from viewers). You can gather this data yourself or purchase a social media metrics analysis tool like Falcon or Awario to do it for you. 2. Set strategic goals . Now it’s time to set Outdated Social Media Marketing Plan?
How many companies do you follow on social media? Odds are that once you add up your favorite restaurants, clothing brands, and stores, you can’t count them on both hands!
On Instagram alone, 90% of accounts follow at least one business according to Social Pilot, and Sprout Social reports that across platforms, “57% of consumers will follow a brand to learn about new products or services while 47% will follow to stay up to date on company news.” Those are just two reasons it’s vital for your company to have an up-to-date social media
actionable goals! These should be measurable and tied to the key metrics you identified in Step No. 1. For example, don’t just set the goal to “boost community engagement” —
Stories: Stories are great vessels of information. Create a narrative that people want to tell, and your ideas will come along for the ride. It might seem like these STEPPS would only apply to flashy products and multimillion-dollar marketing campaigns, but that’s not true. Take it from Blendtec, a blender company with a $50 marketing budget (not $50 million, just $50). A new marketing hire was confused by the amount of sawdust in the office and asked people if they were undergoing construction efforts. It turned out that the CEO regularly tested blenders with unorthodox materials because he wanted to make the strongest blender possible. That’s when the marketing hire created a video campaign: “Will It Blend?” Their video of blending an iPhone successfully got over 10 million views — it was incredibly impressive and evoked awe plus top-of-mind, practical value (“You’re looking for a strong blender? Look at this!”) and a fascinating story of how the ad came to be. Using these STEPPS as a small-business owner might save you millions with just one clever idea. We recommend checking out “Contagious: Why Things Catch On” by Jonah Berger to learn more!
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Good News THE We Impacted (More) Lives This Holiday Season
Every year, Newsletter Pro’s nonprofit Fostering Christmas collects gifts and donations for foster children who enter the system after Thanksgiving. Due to time constraints, these children are not included on other donor lists. This year’s need was particularly high, as the number of children in foster care ballooned when pandemic restrictions eased.
We are truly humbled to share these figures. In 2021, Fostering Christmas …
Fulfilled the holiday wish lists of 328 children Had 220 sponsors fulfill wish lists Received nearly $23,000 in monetary donations (not including gift cards) Purchased thousands of additional presents thanks to the monetary support of 106 donors
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