Analysis & Insights Developing actionable insights based on an analysis of information and research, which can serve as the basis for decision making, strategy creation and initiatives/solutions. Basic Intermediate Advanced Accesses general shelf merchandising , planogram, and product information and uses in day-to-day work Translates data and information into successful initiatives Uses insights to develop strategies which anticipate changes in within the planograms
• Understands the standard information such as planogram types, category hierarchies, etc. • Understands the tools and methodology for how in- store & online consumer insights are reached • Understands and uses basic data analytic techniques • Knows basic sources of in-store & warehouse data and how each is trending toward driving sales growth • Uses basic facts and data appropriately • Compiles information from a variety of sources in a timely manner • Accesses standard information sources and databases • Draws basic conclusions within the data • Routinely uses analyses and insights in(from various thought partners) day-to-day decision- making
• Uses data effectively to support the value proposition of ideas, proposals, etc. • Determines what information is relevant to a particular situation based on his/her understanding of the needs, issues, challenges and strategies • Identifies and incorporates relevant insights in support of his/her proposals and recommendations • Identifies opportunities to use insights to give Brand Category leads a competitive advantage • Compiles and analyzes in-store & online consumer/shopper information from a variety of sources both internal and external • Translates knowledge and data into actionable insights that form the basis of new tactics and strategies • Uses syndicated data (IRI) to influence performance through new or refined tactics & strategies • Uses insights to help to connect the category planogram to the strategy
• Anticipates future needs of the consumer/shopper within the category from a variety of perspectives, including omnichannel and able to articulate the data to business partners • Anticipates future needs within the category from a variety of perspectives • Anticipates new and emerging competitors and markets through an understanding and interpretation of varied types of data • Builds in-store and online insight and analysis capabilities within the team to be perceived as a thought leader • Translates knowledge and data from a variety of sources into forward-thinking insights that form the basis of new strategic direction in planograms/store layout • Identifies knowledge gaps and develops the research plans to address them
Courses to help Your Development:
Managing and Analyzing Data in Excel (LinkedIn learning)
Presenting Data Visually (The Presentation Company-schedule through CI&T) $$ Influencing with Visuals (The Presentation Company) $$
Strategic Business Analytics (Coursera) Communicating Business Analytics Results (Coursera) Micro Masters in Business Analytics (edX- Columbia University) $ Business Analytics From Data to Insights: Executive Education
Business Analytics (Coursera)
Data Analysis Essentials (Udemy) Course C404 Customer Market Data and Analysis (PDL Offered)
Advanced Business Analytics (Coursera)
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