Omnichannel Ability to understand and apply knowledge of eCommerce drivers and insights, partnering with eCommerce, to develop digital focused solutions which produce sustainable results Basic Intermediate Advanced
Basic understanding of what Omnichannel/Ecommerce is
Can apply Omnichannel and eCommerce strategies into daily work • Identifies detailed ways to improve traffic, conversion, average order value, and frequency to grow transaction size and customer lifetime value • Identifies and executes digital marketing opportunities that drive awareness, traffic, and loyalty • Consistently audits the online experience of categories (Availability, Search Results) • Recommends improvements to site merchandising using strong knowledge of eCommerce, consumer behavior, online sales & margin performance, web analytics metrics, and standard digital reports • Proactively identifies and recommends eCommerce opportunities and trade partnerships • Provides counsel to cross-functional partners and suppliers on how shoppers use different eCommerce channels • Interacts with Peapod Digital Labs and ADUSA centralized teams on eCommerce issues and projects
Partners to bring Omnichannel solutions to business partners to drive results • Champions test & learns to explore new ways for omnichannel shoppers to engage online and in-store • Applies an understanding of the algorithms to drive key aspects of eCommerce personalization and optimizes or tunes the results • Consults with suppliers and partners on how to optimize site merchandising using knowledge of best-in-class technologies and techniques for enhanced content & syndication • Understands the profitability of the eCommerce business and uses it to shape initiatives • Implements the brand’s best practices by working across all Brands of ADUSA, leveraging our size and scale
• Approaches the business with an eCommerce customer lens and knowledge of omnichannel consumer behavior • Guides recommendations using an understanding of eCommerce fundamentals, digital consumer insights, and how retailers & suppliers affect changes online • Knows basic sources of traffic for own categories and how each is trending toward driving eCommerce sales growth • Collaborates with cross-functional partners and suppliers to understand how customers shop and purchase their categories online • Understands the details of how (desktop, mobile web, and mobile app) site merchandising is executed, including processes, systems & capabilities • Understands how Peapod Digital Labs and ADUSA centralized teams interact with Category Management and Digital teams
Courses to help Your Development: Omnichannel Strategy and Management (edX course)
Intro to Omnichannel and PDL Videos Understanding Omnichannel and Supply Chain (FutureLearn)
Retail and Omnichannel Certificate (edX)$
Article: Assortment Planning in the Age of Omnichannel (TXT)
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