WHEN CHATGPT WENT VIRAL OVER THE WINTER OF 2022-2023, BILLIONS OF PEOPLE WOKE UP TO THE REALITY OF ARTIFICIAL INTELLIGENCE’S STRIKING ADVANCES, AND THE DESALES UNIVERSITY CENTER FOR DATA ANALYTICS AND APPLIED AI WAS READY FOR THE SURGE. Professors in business, math, and computer science had already developed and launched a minor and specialized tracks in these new technologies that are available for students across the University, including those in business, computer science, homeland security, life sciences, and healthcare majors. Our courses and programs were up and running, and our students knew what was going on before ChatGPT made headlines. And here we are today. Predictions about an AI- powered future range from utopian to apocalyptic, and there is no denying that AI is changing the world of professional knowledge work as we know it. Higher DSU Center for Data Analytics and Applied AI Welcomes the Revolution by Prof. Brennan Pursell, Director, PhD.
education has never in its history faced a tool that can produce output that seems to reflect human thought, analysis, and creativity, in text, computer code, spreadsheets, images, audio, and/or video formats Large Language Models (LLMs) such as ChatGPT, Gemini, Co-Pilot, Llama, Claude, Mistral, and many others can now pass the SAT, GRE, legal, medical, and other advanced exams better than most humans. And yet there is no mind behind any of them. They do not know what they are doing. They cannot second- guess themselves, and sometimes they get things very wrong. People need to manage them. These systems can enhance human productivity, but they must be governed. For successful careers in this new era, DeSales students need to understand AI tools, what they can do, and what they cannot. They need to cut through the hype with critical, experiential learning and assessment, all of which are provided by our Center for Data Analytics and Applied AI and academic programs. For more information about the Center and our programs, courses, and activities, please see www.desales.edu/CDA. Everyone is welcome!
Sport Management Society visits MLB Headquarters in New York City
us was unforgettable and is something we are going to use for the rest of our careers. Not only did they provide us with details about the challenges of effectively managing such a large and complex organization, but they also gave us specific examples from their professional experience. For example, we learned about the data and
by Ryan Rieber ’23, M’24
IN JANUARY 2023, THE DESALES SPORT MANAGEMENT SOCIETY WENT ON THE ROAD TO VISIT THE HEADQUARTERS OF MAJOR LEAGUE BASEBALL IN NEW YORK CITY. The trip provided a great opportunity for students to gain valuable insights about day-to-day operations of this historic professional sports league, and career advice from professionals working at many levels of the organization. We were hosted by DeSales alumna Carly Benjamin ‘19, who is now the Senior Coordinator, Ticketing at Major League Baseball. Upon our arrival we met with Carly, Mike Luteran (Vice President, Ticketing), and Veronica Idoate (Senior Manager, Player Engagement & Relations), who described their roles and responsibilities within the MLB. The knowledge and advice we gained from them and many other speakers who spent time with
information that goes into planning and executing a promotion for a baseball game. We also were told how MLB works with players to help them market themselves through various media channels. To wrap up the trip, we were given a tour of the headquarters. This visit to MLB was an awesome experience for DeSales’ Sport Management students as we were able to get real life advice from professionals who are succeeding in the sport industry. We are grateful to Carly and everyone at MLB for making this an unforgettable day.
Business Matters • Summer 2024
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