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MDU residents and property owners/managers become a top target for premium networking and connected tech.
MDU residents are an important and growing market segment for technology products. The US Census Bureau predicted a record number of new multifamily starts in 2021, and consumers living in MDUs are more likely to be technology innovators than those living in single family homes. In fact, 43% of MDU residents report using smart home devices, and smart device use jumps even higher among those who own their own unit. Service providers and property tech platforms are increasingly targeting builders as a critical channel, as it is often easier to implement reliable technology service infrastructure at build than as a retrofit solution.
Jennifer Kent VP, Research Parks Associates
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