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Smart TVs become the most important point of entertainment aggregation, control, and data collection in the home – shifting power to the platform owners.
56% of US broadband households own a smart TV, the most popular connected entertainment device in the home, ahead of streaming media players and gaming consoles. Smart TVs are a single point where both linear and OTT content are consumed from a variety of sources. They have become a home entertainment centerpiece that controls content aggregation as well as collects valuable user consumption data across all available forms of video delivery. Though there are many brands, only a handful of smart TV platforms control today’s market. The considerable effort and expense of creating and maintaining a smart TV platform means all but the 3 leading TV manufacturers turn to third party platforms to power their smart TVs. Additionally, some of these leading manufacturers have begun licensing their formerly proprietary platforms to third parties. Today, six platforms power nearly all of the smart TVs sold in the US. As a result, these six platforms, rather than the many retail TV brands themselves, will wield the most influence over the US smart TV market in 2022
Paul Erickson Director, Research Parks Associates
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