A QUESTION OF CAPABILITIES ARE YOU USING THE WRONG PUMP? As we’ve discussed in the past, the first step in finding the right pump for your application is knowing whether to use a centrifugal or positive displacement design. Both of these categories have their advantages and limitations, especially concerning the viscosity and pressure requirements. Matching these capabilities to the needs of your application is key to finding the right pump for the job. VISCOSITY The thickness of the liquid being pumped is a huge determining factor when it comes to the centrifugal/positive displacement debate. Because centrifugal pumps use an impeller to draw in liquid, they are best suited for water-thin fluids (anything between 30–3,000 SSU). More viscous solutions will reduce the pump’s efficiency. Positive displacement pumps are much better suited to high viscosity liquids and are capable of pumping substances well over a million SSU. This makes them ideal for moving lubricating fluids. PRESSURE The pressure requirements of your application should also be seriously considered before choosing a pump. For jobs requiring 500 PSI (34 BAR) or lower, a single centrifugal pump is usually the right choice. For applications between 500–3000 PSI (200 BAR), a positive displacement pump or multistage centrifugal pumps will be needed. APPLICATIONS Considering their capabilities, it’s easy to see where centrifugal and positive displacement pumps excel. Here are a handful of examples for each.
words, don’t create your brand by copying somebody else’s. The best brands stand out. Think about the iconic Nike swoosh, one of the greatest logos in business history. There was nothing like it at the time, and there’s little like it today. SLOPPY COPY Branding is far more than just a cool logo and a flashy website. The words you use to convey your values — and the value you offer customers — are crucial. Bad grammar, weird word choice, and other linguistic faux pas can make you look silly. Make sure you have professional editors look over your copy to ensure it relays the message you want it to. PLATFORM INCONSISTENCY Have you ever logged onto a mobile version of a website and wondered if you were in the wrong place? When that happens, it’s because a company hasn’t made the effort to mirror their branding across all platforms. It’s one thing to have an irreverent online presence — look to MoonPie’s Twitter feed for an example — it’s another to have such disparate branding that you leave customers confused. A great brand synergizes all aspects to create one indelible image for consumers. Share your values, convey clear messages, and provide a professional image. Once you’ve done that, you’re on the road to building a brand that people want to support.
CENTRIFUGAL PUMPS:
HVAC
Firefighting
Wastewater Transfer
Plumbing
Industrial Plant Operations
Turf Irrigation
POSITIVE DISPLACEMENT PUMPS
Food and Beverage
Transportation
Wastewater Treatment
Pharmaceuticals
Chemicals and Petrochemicals
Electrical and Electronics
Pulp and Paper
Oil and Gas
Are you still unsure of which pump is right for you? Our industry professionals would be happy to discuss the needs of your application. We carry top of the line centrifugal and positive displacement pumps and are confident we can find the most efficient model for the job.
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