Speakeasy Marketing June 2017

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THE PERFECT MOMENT TO ASK CLIENTS FOR A REVIEW THE SEPARATION OF BUSINESS AND SELF BOOK REVIEW: ‘BLACK HOLE FOCUS’ WHO USES YELLOW PAGES IN 2017? (SIGH...) CAN INJURY LAWYERS GET A WIKIPEDIA PAGE?

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Who Uses Yellow Pages in 2017? ( Sigh... )

“It’s 2017... who still uses Yellow Pages?”

This is what an attorney said to me a few weeks back. Here’s the thing, though:

Here’s a question I get asked from time to time:

Believe it or not, Yellow Pages is still working for attorneys — especially personal injury lawyers. In fact, for those who know how to play it properly, this overlooked channel is actually a super cheap way to bring new clients into your practice.

Can regular (i.e., non-celebrity) personal injury lawyers get a Wikipedia page?

Well...

But you need to know what you’re doing.

As you might know, Wikipedia doesn’t allow what it calls “vanity pages” (i.e., pages that are created by ambitious professionals in order to blow their own trumpet and shamelessly promote themselves).

For this reason, there are certain hoops you need to jump through. However, it can be done.

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