DrinkWise.
Simon Strahan is the CEO of DrinkWise - an independent, not-for-profit organisation established by the alcohol industry to bring about a healthier and safer drinking culture.
DrinkWise and alcohol industry partners have been actively promoting the National Health and Medical Council’s guideline that It’s safest not to drink while pregnant via alcohol product labels and packaging since 2011. Consumer research recently commissioned by DrinkWise revealed that 75% of 18-40 year olds surveyed had seen the messages on products and packaging. Importantly, this result increased to 89% in the young adult population. Over two thirds (67%) of survey respondents thought the labels provided useful information, with almost 40% have taken some form of action after seeing the labels, primarily reducing their consumption or sharing the information with others. Recognising that the use of consumer information messages on labels is only one part of a larger consumer education effort, DrinkWise education initiatives have involved the Royal Australian and New Zealand College of Obstetricians and Gynaecologists as well as drinks retailers, licensed venues and cellar doors across Australia. A recent government report showed that 75% of alcoholic products with the greatest market share carry the pregnancy message. It is essential that this coverage is increased through all producers, large and small, adopting the pregnancy and Get the Facts logos so that these important messages are featured on all alcoholic products. In an effort to assist with uptake, DrinkWise has been working with industry associations to promote the pregnancy and ‘Get the Facts’ messages. If you have not been contacted by your industry association about featuring the labels on your products, please contact them or you can request the logos directly from DrinkWise (info@drinkwise.org.au).
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