The Science of Precision Engagement Within the maternal brain health program, GoMo Health utilized BehavioralRx technology to determine the activation strategy, approach, and content delivered. The techniques used include:
REDUCTION TECHNOLOGY
NURTURING TECHNOLOGY
Activation through simplifying
Guided motivation
Complex brain health topics are simplified and broken down into step-by-step actionable instructions that are delivered one at a time.
Through frequent, supportive messaging, participants are gently guided toward information that promotes brain-healthy lifestyle changes.
ENVIRONMENT OF NEED TECHNOLOGY
TAILORING TECHNOLOGY
Activation through “in-the-moment” customization
Intervening at the right moment
Messages are tailored to the mother’s current month of pregnancy or postpartum.
Brain health topics are delivered to coincide with a mother’s prenatal/postpartum journey to give her the best opportunity to be able to digest the information and apply it.
12 | RESILIENT MINDS: SUPPORTING MATERNAL BRAIN HEALTH IN TIMES OF CRISIS
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