Making Brain Health Feel Personal: Engagement That Meets Mothers Where They Are
GoMo Health and the Center for BrainHealth knew that if they wanted to reach mothers in a real and lasting way, they had to make the science clear, compassionate, and personal. Talking about brain health can feel intimidating, especially when life is already overwhelming, so the program breaks it down into bite-sized, neuroscience lessons that connect to everyday life. For many of the participating mothers who are navigating complex realities like high emotional loads, limited resources, and Medicaid coverage, it is essential that every word, message, and tool feels achievable, trustworthy, and supportive. That’s where BehavioralRx comes in. It’s the science behind how GoMo Health engages participants: not just in what is said, but how, when, and why. BehavioralRx uses a blend of behavioral psychology and cognitive neuroscience to help people feel seen, supported, and capable of taking action, whether it’s remembering to take a breath in the middle of chaos or choosing rest over perfection. It’s grounded in trust, motivation, and connection: the very things that create space for real, lasting change.
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