• Approximately 75% of cardboard used to make LEGO boxes comes from recycled material. • The average size of a LEGO box has been reduced by 14% over the past four years, improving transport efficiency, saving on average every year more than 3,000 truckloads and 7,000 tonnes of cardboard. •All paper and cardboard used in LEGO products and product packaging is recyclable, sustainably sourced and certified by the Forest Stewardship Council.
LEGO Sustainability ( Cont’d from Page 1)
everyone keeps their LEGO boxes and other packag- ing. As some of the LEGO packaging contains single- use disposable plastics, which today are not sustainable, and in some cases cannot be recycled by consumers, the LEGO Group is actively taking mea- sures to improve its packaging sustainability. “By 2025, our aim is that no LEGO packaging parts have to end up in a landfill,” said Brooks. “Packaging will be made from renewable or recycled materials and will be easy for consumers to recycle.” The LEGO Group has taken several steps to im- prove the sustainability of its packaging: • In 2018, the company began using recycled plas- tic in packaging ‘blisters’ - the transparent plastic windows which allow consumers to have a sneak peek into some LEGO boxes. • This year, LEGO boxes in the United States and Canada started to feature the How2Recycle label pro- moting packaging recycling and providing US and Canadian consumers with clear guidance to responsi- bly recycle their LEGO packaging. • In 2017, plastic trays used in Advent Calendars were replaced with recyclable paper-pulp trays, saving up to 1 million plastic trays from going to the landfill.
The LEGO Group’s sustainable packaging ambition focuses on finding sustainable packaging alternatives that are:
• Renewable : 100 percent of LEGO boxes, bags, and spe- cial packaging are to be made from recycled or sus- tainably sourced bio-based materials. • Efficient : ongoingly exploring ways to optimize packaging, balancing consumer appeal with environ- mental action. • Recyclable : designing packaging that facilitates consumers to recycle in our major markets.
Flexo Market News June 11, 2018 9
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