The alternative exists and is called organic cotton grown without the use of pesticides and chemical fertilisers which, in the long run, filter both into plants and into the soil. Organically farmed cotton comes from controlled and certified crops , supporting biodiversity and healthier ecosystems. This way, water consumption is significantly reduced , soil fertility is preserved and better working conditions and health are guaranteed for farmers and their families. The LCA study 2 we conducted on our cotton products, also confirmed that choosing organic cotton for our products led to a reduction from 18% to 21% of CO2 emission compared to the conventional one. Organic cotton was one of the first preferred materials introduced in 2018 and we keep investing in this fabric selecting certified supply chains that include both environmental and ethical standards and allow us to verify the fiber origin.
1 The World Counts (2021) World Cotton Production Statistics. 2 The LCA was conducted on selected articles, taking takes into account the complete life of the product, from its production to distribution.
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