KEY 5
Take Massive Action
With your mind and body strong, a great role model, and the right people around you - now it’s about taking massive action. Do. Try. Learn what works. If it doesn’t work, change your approach. Keep improving and changing until you get the results. I remember early in my career, I was in one of these “proximity is power” type groups. But I wasn’t taking massive action. The billionaire in the group, Peter Guber, called me out. He said by getting around them I had a once in a lifetime opportunity. Most people let those moments pass by. He challenged me to set up at least 50 meetings with people in the group over the next year. I didn’t feel ready but I did it. And one of those meetings led to a $400 million deal. Another example: After I conquered my own obesity, I wanted to help others do the same. I created a program and started doing infomercials because that’s what I could figure out with my limited resources at the time. They worked, but not at the scale I wanted. So I took more action. I kept asking, how do I reach more people? Get this message out to the masses? I promoted the program on radio, newspapers, magazines. I did 3-hour free seminars in every major city each weekend to spread the word. I gave the product to influential people and asked them to share it if they liked it. I kept taking action and innovating, and it grew into a billion dollar a year business. I helped millions of people. The biggest mistake is thinking you have to wait to be ready or perfect to take action. No. Take action now, fail forward fast, and you’ll learn and grow in the process. If you’re not getting results, take more action. Change your approach. Just keep moving. Repetition is the mother of skill. And most people give up way too soon. There’s a great book called The 10X Rule by Grant Cardone. His premise is that we underestimate how much action it takes to get the results we want. We think it’ll take 2-3 steps, but it really takes 20-30. Once you understand that, you stop being disappointed by failure. You expect it and keep going. I love the quote “Never give up on a dream just because of the time it will take to accomplish it. The time will pass anyway.” We overestimate what we can do in a year, but we underestimate what we can do in a decade. Most people overestimate their capabilities and underestimate their lack of consistency. They get excited about a new idea, they start, but then they stop when it gets hard. I’ve found that success is never owned, it’s only rented - and the rent is due every day. The thing that gets you to your goal isn’t one giant action, it’s small actions repeated consistently over time. It’s getting up every day and doing the work, even when you don’t feel like it. Especially when you don’t feel like it.
TONY ROBBINS’ 5 KEYS TO CONSTANTLY PROGRESS & AVOID FAILURE
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