Start by giving the partnership the permission to be completely honest. Then start practicing it yourself first. After coaching many businesses, I find this to be the most difficult thing to deal with. I would highly recommend that you and any potential partners read reading Kerry Patterson’s book “Crucial Conversations: Tools for Talking When Stakes Are High.” Reading the book and adhering to the code of conduct it presents will give you a great advantage over others who struggle with having honest conversations. There are so many benefits to a partnership. They are evident in the legendary partnerships we’ve seen between John Lennon and Paul McCartney, Steve Jobs and Steve Wozniak, and Michael Jordan and Scottie Pippen, just to name a few. These partnerships and others demonstrate that partnerships can often multiply the opportunity as each person sees, understands, and executes their role. If they are set up properly, partnerships can create massive success. But, start the partnership correctly. Slow down long enough to create the correct structure, and both parties will benefit down the road! •
your operating agreement, bylaws, purchase agreement, or a simple contract, it is important to have these agreements in writing and signed by the parties involved. HAVE A CLEAR EXIT PLAN Although starting a partnership can be exhilarating, we often never talk about the end strategy. Early on, you must answer these two questions: • If everything goes the way we plan, how do we see the partnership ending? • If everything goes wrong, how do we see the partnership ending?
If you can answer these in har- mony, then you are well on your way to visualizing a clear end strategy, which will be helpful for when that time comes. You must know how long you think the partnership will last and the benefits it brings to each party. HONESTY IS EVERYTHING Most people are not willing to be brutally honest, which leads to breakdowns in communication. People hide their feelings, allowing concerns and emotions to build up. They hold back important information because they may be ashamed or hesitate to bring up hard topics.
Eddie Wilson is an entrepreneur and visionary by nature. His widespread interests have led to successful ventures across the globe, from operating
nonprofits and owning an ad agency that worked with well-known household brands, to investing in hundreds of real estate projects and building a nationally syndicated radio show. Today, he guides AAPL and Think Realty with his marketing, funding, and real estate investing knowledge to ensure their establishment as the premier organizations in their sectors. Wilson graduated from The Ohio State University with a degree in broadcast sales and marketing. He also studied marketing at Georgia Tech and business management at Emory University.
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