READ CASE STUDIES Once you’ve narrowed down your list of potential marketing agencies, read their case studies about their efforts and effectiveness with clients. You can usually find these on their website, or you can request them by email. Each case study should outline the client’s business goal, the marketing strategy the agency employed, and whether the strategy enabled the client to meet their goal—whether that was to grow lead generation, make conversions (such as leasing units in a new luxury property), or build brand awareness. DON’T COMPROMISE Just as your property management company or real estate agency delivers a boutique experience to your clients, you should expect the same from the marketing agency you partner with. This means going above and beyond to earn and keep business. From a marketing agency, you can expect a high level of service through in-depth monthly reporting that contains key performance indicators and metrics that truly matter, outlining just how well your marketing strategy is working for you. Agencies that offer audits of your current efforts and free competitor analyses also tend to be service-oriented in their daily operations. Focus your search on these.
BONUS TIP: MARKETING SOLUTIONS WORK BETTER TOGETHER
It’s widely accepted in the marketing industry that a potential client or customer needs to see your message at least seven times before they’ll act. Of course, this number greatly depends on your industry, but if you think of it as the average, then it’s easy to understand why your marketing efforts should be omnichannel; that is, your strategy should include an array of solutions so you can reach your audience at a variety of touchpoints. Digital marketing efforts work in concert with one another and are never stand-alone solutions. That’s why when you choose the perfect marketing partner, they’ll show you how an omnichannel campaign can help you reach your goals. •
Jenifer Calandra’s decade of marketing experience in a range of industries gives her a unique perspective on strategy. A professional writer by trade, Calandra crafts the story of your brand to engage with your target audience in her role at iFocus Marketing. Learn
more at ifocusmarketing.com.
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