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INSIDE THIS ISSUE From the Desk of John Razumich PAGE 1
The Dangers of Social Media in Legal Proceedings PAGE 1 All About Knocker-Ups: England’s Human Alarm Clocks PAGE 2
The Furry Saviors of Bangladesh PAGE 3
Air Fryer Roasted Salmon With Sautéed Balsamic Spinach PAGE 3 The Dirty Truth About TikTok Ads PAGE 4
CELEBRITY LAWSUIT CALLS TIKTOK ‘BREEDING GROUND FOR SCAMS’ Are the Ads You See Real or Fake?
Imagine you’re scrolling through your social media feed when an ad pops up starring one of your favorite celebrities. Maybe it’s quarterback Tom Brady talking about his favorite brand of beer or actress Julia Roberts showing off her new shoes.
If you use TikTok, Instagram, or Facebook, Frankel’s story should serve as a warning: The ads you see sliding by on your smartphone screen may not be legitimate. To protect yourself from scammers, take these three steps. 1. Go to the source for celebrity endorsements. Visit the celebrity’s official social media page and/or website. Any products they’re advertising should be visible there. 2. Avoid in-app purchases. It’s easy to buy products on Instagram with a single click — but should you? To avoid scams, leave the app and visit the company’s official website to ensure you’re purchasing the real thing. 3. Look for signs of photoshopping, editing, and manipulation. Does the celebrity’s face look tacked onto another person’s body, or does their phrasing sound broken and clipped together? Is the celebrity sponsoring the ad, or is the brand just using their name (perhaps misspelled) for cachet? Look for these signs before you buy. Ultimately, when buying online, just remember to think before you click. Skepticism is a TikTok user’s best friend.
You’re intrigued enough to buy the product. But when it arrives, your jaw drops. This isn’t the hottest new luxury item! It’s just a cheap knockoff of Budweiser or Jimmy Choo. How would you feel about your celebrity “friend”? According to Page Six, this exact situation happened to fans of “Real Housewives of New York City” actress and Skinnygirl founder Bethenny Frankel. A scam artist stole clips of her promoting a designer product and edited them, making it appear as if she were selling knockoff cardigans. Frankel posted her own video decrying the scammer, only to watch TikTok remove it for “abusive content.” In a last-ditch attempt to protect her reputation, she sued the platform for failing to protect her reputation and allowing users to post fake ads, calling it “a breeding ground for scams.”
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