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INSIDE This Issue
1
How I Chose the Perfect Christmas Gift
Medicare Offers New Prior Authorization Tool
2
Delightful Banana Bread
3
Ginger Spice
I tried to chat with Bev during the drive to Lincoln. There was no chatting. She was a woman on a mission. Absolute focus. It was scary. When we arrived, my worst nightmare. A cute puppy. In terms of marketing and sales, puppy sales have to be the biggest Pickup and Delivery job in the world. All you must do is present the puppy. The dog is the salesperson. I was so screwed I thought I should roll over on my back and give up. It was the cuuuuuuuuuutest dog in the world. Maybe I should offer to give away a puppy with every Medicare Supplement. With Bev’s auburn hair and the puppy’s amber coats, they were a color-coordinated ensemble. The breeder/mom pointed out the obvious. “You’re a perfect match.” ... CONTINUED FROM COVER
At the end of our visit, I made one last attempt. I said to Bev in a hushed voice, “Is the dog’s personality okay?” “Yes!” she said emphatically. The floor went to me, and I sheepishly reached for my wallet. “Cash or credit card,” I said. “I don’t have a checkbook with me.” “We like cash,” the breeder couple said in unison. Of course, you do, I thought. I said, “My wife needs time to get things ready at home for her new dog. Can I pick her up in a few days?” I was quickly corrected. “WE need to get things ready for OUR beautiful puppy,” Bev restated. Bev said, “We need a kennel that fits, toys, chewies, and, did I say, toys, special puppy food. Do you recommend any particular dog food for her?” “Yes, we do, though it is a little expensive.” Of course, it is, I thought. “We’ll send you a link. You can order it through us.” “Aren’t they thoughtful?” I whispered to Bev.
There was a micro-frown telling me to knock off the sarcasm.
I handed over a cash deposit with a promise to return on Friday to pick up “our puppy” and drop off the final payment. As we were leaving, Bev gave Ginger Spice, which became her name, a long hug, and Ginger Spice, on cue, gave her a face bath of affection. Bev was like a little girl getting her first puppy. I have rarely seen Bev so happy. I realized at that moment that I would be content to pick up dog poop for the next 15 years to see her with such joy in her heart for Christmas.
This year, I chose — reluctantly — the right gift for Mrs. Grimmond.
–Christopher J. Grimmond
4 • OmahaInsuranceSolutions.com
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