MEMBERSHIP, MARKETING AND COMMUNICATION COMMITTEE
The Membership, Marketing, and Communication (MMC) Committee recently conducted a survey of members who joined Tonto Verde Golf Club in 2022 or later. The goal was to better understand current market trends and learn what today’s new members value most when choosing a golf club. Members were asked how they first heard about Tonto Verde, which other clubs they considered, what factors mattered most in their decision to join, ideas for future marketing efforts, and additional feedback on ways we can continue to enhance the Tonto Verde experience. To further connect with those who participated, the MMC Committee invited all survey respondents to a casual cocktail gathering at the Clubhouse. Making it a wonderful opportunity for new members to socialize, ask questions, and for the committee to dive deeper into the survey feedback in a relaxed and welcoming setting. Overall, the survey confirmed what many of us already know and value about Tonto Verde. New members consistently mentioned our two beautiful golf courses in excellent condition, easy access to the tee sheet, great opportunities to connect through leagues and Group Play, and the club’s overall financial stability as the top reasons for choosing to join. Just as
importantly, one of the defining qualities that truly sets Tonto Verde apart is our culture. New members repeatedly shared how welcoming and friendly our community feels and how easy it is to make new friends and meet neighbors. As the MMC Committee continues to develop future marketing strategies, the focus is to maintain a strong pipeline that preserves Tonto Verde’s financial strength and the culture we all cherish. The best way to sustain this welcoming community is through referrals from our current members. If you have family or friends who may be interested in joining our Golf Haven, we encourage you to share your Tonto Verde experience with them. As a membership update, Tonto Verde Golf Club currently has 515 members, with 11 members on the waitlist. If you have any questions, ideas, or recommendations, please feel free to contact me at 480-689-9697 or via email at slee@tontogolf.com. Somin Beversdorf, Membership and Marketing Director Somin Beversdorf
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