Introduction
Welcome , PURPLE Partners ! Thank you for helping families and caregivers better understand infant crying and for aiding in the prevention of Abusive Head Trauma ( AHT ), also known as shaken baby syndrome ( SBS ). This guide is designed to help you : See what PURPLE materials are available to partners
Understand how and when to use each item Answer common questions from parents and caregivers Know who to contact for support or reorders
Your role matters . Every time you share PURPLE , you ’ re helping keep babies safe and supporting overwhelmed parents with tools , not judgment .
The Period of PURPLE Crying ® is a registered trademark and all content is copyright protected . All Rights Reserved , Ronald G . Barr , MDCM , FRCPC and the National Center on Shaken Baby Syndrome ( 2004 – 2026 ).
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