Three Dose Approach The National Center on Shaken Baby Syndrome aims to normalize infant crying through their recommended three dose approach to PURPLE . Prevent Child Abuse Florida is proud to partner with organizations across the state of Florida to bring this three dose approach to life . Dose 1 : Staff deliver PURPLE booklet and education to parents / caregivers prenatally - within first few weeks of baby ’ s life before crying increases . PURPLE app is downloaded and videos are viewed . ( Ex . at discharge following birth , at prenatal class ) Dose 2 : Reinforce PURPLE education by having a follow - up conversation in first few months of baby ’ s life . How ? Ask parent / caregiver if they have received the PURPLE booklet . If yes , check in with how parent / caregiver is doing during high crying time , ask about amount of crying baby is doing . If no , provide booklet and continue with Dose one . ( Ex . during home visit with agency , during well baby appointment ) Dose 3 : Prevent Child Abuse Florida records and airs PSAs over radio and TV thanks to Florida Association of Broadcasters . Social media videos and graphics are also available to partners to post , these can be found in the PURPLE partner toolkit . The Period of PURPLE Crying ® is a registered trademark and all content is copyright protected . All Rights Reserved , Ronald G . Barr , MDCM , FRCPC and the National Center on Shaken Baby Syndrome ( 2004 – 2026 ).
Made with FlippingBook - professional solution for displaying marketing and sales documents online