PURPLE Implementation

FREQUENTLY ASKED QUESTIONS

Can my baby really cry for up to 5 hours a day and still be considered healthy ? Yes ! All babies cry , some more than others . PURPLE reminds parents and caregivers that it is always best to ensure you maintain regular appointments with your doctor if you have concerns .

Why do babies cry ? Especially this much for only a few months ?

Crying is a normal part of child development . Babies cry the most in months 1 - 5 , but they will grow out of this .

What can I do to soothe my baby ?

Some strategies that may help include : Holding or rocking baby , swaddling , walking , white noise or soft music , warm bath , offering a pacifier , going for a car ride or stroller walk . Sometimes nothing works ..... and that is still normal .

What if none of these soothing techniques work ?

It is okay to place baby alone , on their back , in their safe sleep space ( crib , bassinet , pack - n - play ) and take a responsible break while checking on baby every 5 - 10 minutes . Taking this time to call your doctor , call a friend / family member , step outside into fresh air , or drink some water are all much safer than attempting to soothe an infant while upset .

Can multiple people access the app through my one code ?

Yes ! Each booklet has a unique code to access the free PURPLE app . Up to five profiles may be created under one access code .

The Period of PURPLE Crying ® is a registered trademark and all content is copyright protected . All Rights Reserved , Ronald G . Barr , MDCM , FRCPC and the National Center on Shaken Baby Syndrome ( 2004 – 2026 ).

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