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INVESTING WELL

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LENDING SOFTWARE

How to Build Trust with Your Investors and Borrowers

LENDING SOFTWARE CAN HELP YOU INCREASE TRANSPARENCY—AND TRUST—WITH YOUR INVESTORS AND BORROWERS.

by Elizabeth Morales

P rivate equity investing is appeal- ing, and it’s also risky. To build trust with investors and borrow- ers, you must offer total transparency. TRANSPARENCY WITH INVESTORS There are several ways you can use software to demonstrate trans- parency with investors.

Investors like to count their money 24/7, so give them a portal that provides portfolio analysis at their fingertips. End-of-year tax forms? Upload them to the portal so they can access them easily when it’s tax time. Have new investment offerings you’d like to present to them? Upload photos and all pertinent information about the properties to the portal so they have it at their

fingertips. You can even map the properties for them. Further, allow your investors to print checks or deposit funds electronically via ACH. Theme: Make it easy and accessible.

TRANSPARENCY WITH BORROWERS You can also use software to create transparency with borrowers. Offer a

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