INVESTING WELL
SALES GROWTH
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Revolutionary or Evolutionary? WHAT IF YOUR COMPANY’S SALES GROWTH WAS BASED ON A STRATEGY THAT YOU CAN CREATE A REVOLUTIONARY TEAM THAT PROGRESSES THE EVOLUTION OF YOUR FIRM?
by Dana Georgiou
T here are usually two strategies when it comes to growing a sales team: hire experienced talent or grow new talent. But there’s another way of thinking about your sales team: It should really be a revolutionary or evolutionary strategy. You’re captivated, right? Well, hold on to your seat! We are going to shatter some percep- tions together! Some people are uncomfortable with the word “revolutionary.” It evokes images of hardship or, in the extreme, maybe even violence. The word “evolutionary,” on the other hand, tends to imply passivity,
take your firm in the right direction, you will be driven by your experi- ence. You’ll also likely be driven by emotion (positive or negative). In a recent “Business Unusual” podcast with Barbara Corcoran, her guest Ed Mylett said something that resonated with me: “You gravitate toward your most common emotion, even if it’s not positive. Getting your confidence is a matter of shifting that.” I couldn’t agree more! What if a sales growth strategy was based on the confidence that you could create a revolutionary team that progressed the evolution of your firm? I will wait while you read that again … revolutionary
a strategy of allowing things to progress somewhat organically.
REVOLUTIONARY SALES STRATEGY EQUALS EVOLUTIONARY GROWTH
I tend to lean more toward the “go big or go home” side of things, the “reach for the stars” mentality that sometimes requires boss moves. Can you see your company at the top of the leader board? Do you believe so deeply in magic that it’s impossible not to see it as reality? Whether you are going against the grain or dealing with the uncertainty of whether an idea or strategy will
8 | think realty magazine :: june 2022 :: SPECIAL LENDING EDITION
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