REGIONAL AWARDS 2017

Pre-Opening: Mass Recruitment Drive

Key Objectives: Create awareness on Shangri-La Hotel, Colombo’s mass recruitment drive which was driven digitally via the online portal Hospitality From the Heart ( http://www.hospitalityfromtheheart.lk/ ) which was used to manage the no. of interviews, volume of inquires etc. in order to staff the hotel in time for the opening on 17 November 2017. The Numbers 4 Videos 16,000 Resumes 120,000 Views 3,000 Interviews 2,300 Shares 3 Mass Recruitment Campaigns

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