development. Charlotte Hawkes, Director at Keystone Market Research, said: “For data to be useful, it needs to be applied as easily as possible. Keystone Signal™ moves consumer data from static reports into a game- changing service that can be used both at the point of sale and at the point of product and marketing development - and tailored specifically to each company’s needs.” “Early on in our research, I could see the potential for this data to be used by installers in the home. As we saw the statistics around homeowners not receiving the support they needed, it became even more apparent how much of an impact this could have if we could make the insight user-friendly and enable it to be tailored at the time of the conversation.” “Our installer research reinforced that opportunity. Time and time again, installers told us that one of the frustrations in the industry today is that homeowners don’t always know what they want, change their minds repeatedly and look to the installer to guide their decision-making. Keystone Signal™ Sales helps address this by leading the
installer and homeowner through the choices that thousands of similar homeowners have made, leading to a confident specification seamlessly.” “At the same time, through our Intelligence model, we’re putting all the data directly into users’ hands. Instead of a static report to read through, users can tailor the data to their exact requirements.” “I’m incredibly proud of this latest launch. Keystone Signal™ Sales is an intuitive sales aid that I believe can be a game-changer for installers - helping them demonstrate a genuine understanding of their customers’ needs and style, build trust and ultimately increase profitability. And Keystone Signal™ Intelligence is an exciting step forward for our wider market data, allowing users to explore more than 22,000 consumer preference data points through a very simple process.” “Together, the Keystone Signal™ platform creates a powerful new way for fenestration businesses to use consumer research, turning complex data into a clear direction for sales, product and marketing decisions.” For more information about Keystone Signal™, or to book a demonstration, visit www.keystonemr. co.uk or email hello@keystonemr.co.uk.
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