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INSIDE THIS ISSUE
Celebrating Halloween in Style PAGE 1 Is Celery Juice All It Claims to Be? Our New Drive-Up Concierge Service PAGE 2 Turn Your Scars From Spooky to Secret Imbibe Your Halloween With Festive Wines PAGE 3 Give Your ‘Clean’ Beauty Products a Second Look PAGE 4
WHAT DOES ‘CLEAN’ REALLY MEAN?
The “wellness economy,” which includes any business or service that focuses on wellness activities or a healthy lifestyle, has soared over the last few decades. Consumers increasingly care about what goes into and onto their bodies, and this has led to $4.5 trillion in revenue in 2018 alone for this subset of the economy. COVID-19 has brought about a new interest in wellness, and beauty and other personal care businesses are riding the wave by increasing their output and marketing. But “clean beauty” is a new enough concept that it doesn’t have a legal definition or strict regulations yet, which makes it hard for consumers to know if the products they’re using are actually as safe for them as they claim to be. So, how can you know if your products are safe? DON’T RELY ON COMPANY CLAIMS. Large retail companies are pros at stretching the truth or sugarcoating it in an appealing way, especially when it comes to marketing techniques. Don’t trust a beauty business simply because it says its products are clean. Businesses can say just about anything they want when no legal requirements prohibit them from doing so. Also, be wary of products that claim to be “100% natural” or “paraben-free.” Products labeled as such can still cause allergic reactions or contain toxic heavy metals. READ INGREDIENT LABELS CAREFULLY. Ingredients are always listed in order from the highest concentration to the lowest. Just because an ingredient is featured on the front of the
packaging doesn’t mean it’s going to be high on the product’s ingredients list. So, be thorough in your research and avoid products that contain potentially toxic ingredients: • Parabens (methyl, propyl, butyl) • Ingredients beginning with PEG • Phenoxyethanol • Mineral oil • Paraffin • Petrolatum • Propylene glycol • Butylated hydroxytoluene (BHT)
These are just a few commonly found ingredients — with mixed safety reviews — lurking in products that claim to be clean and safe to use.
When a trend spikes in any industry, some take advantage solely to make money. This can create a market flooded with products, leaving consumers questioning which are imposters. When it comes to beauty and wellness products, these imposter companies can still get away with a lot. Be your own advocate for your health and take knowledge into your own hands before applying any product to your body.
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