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D uvet Flip is the life-at-work youth employment champion, Jack Parsons and led by Chief Executive Officer (CEO), Leon Juice, Duvet Flip began as a bold idea rooted in a viral moment – and has since evolved into a full-scale media and experience company. company helping people wake up to what matters. Founded by That moment was “My Duvet Flip” – a career show on YouTube that that quickly rose to become the UK’s leading career series, with 247,000 subscribers, connecting with millions across social media, workplaces and campuses. Through honest, inspiring stories of ambition and reinvention, My Duvet Flip proved that people are hungry for more meaning in their work lives. The phrase “duvet flip” represents a pivotal decision: the moment you choose to throw back the covers and face your day with energy, ambition and purpose. For too many, work feels like something to endure, but Duvet Flip believes it can and should be a space for growth, impact and fulfilment. To bring this idea to life at scale, the company has built a powerful and integrated model called FACES – an acronym for Faces, Apps, Collections, Experiences and Shows. Together, these five pillars create a dynamic ecosystem that moves people from passive viewers to active career-changers. Faces Faces are at the heart of everything Duvet Flip does. These are trusted, full-time creators who live the flip every day. They
Collections Collections turn philosophy into tangible tools. From books and guides to digital kits and co-branded resources, collections are practical assets that people can use, gift or integrate into their development journeys. They also offer brands the opportunity to align their values with real impact. Experiences Experiences are designed to create transformation through learning. These include workshops, leadership accelerators, brand-sponsored growth programmes and in-person events, all aimed at helping people flip faster, grow faster and lead smarter. Experiences give partners a meaningful way to invest in the next generation of talent. Shows Shows are where Duvet Flip’s storytelling comes to life. From the flagship My Duvet Flip on Youtube, to upcoming formats, these shows feature powerful, real-life stories of people making radical change. Shows entertain, inspire and drive large-scale awareness for the movement, while offering high-trust media environments for partners. With a mission to build a £100 million business, reach 1 billion people and help 100 million individuals make the flip, Duvet Flip isn’t just a company – it’s a cultural shift. Underpinned by a values-led approach – Be More Elephant, Be Super Coachable and Be Ruthlessly Kind – the company blends commercial performance with purpose at every level. Whether through a story, a product or a career-defining experience, Duvet Flip is helping people across the world rise with intent and stay awake to what really matters.
lead communities, inspire action and create authentic content that resonates deeply with audiences. Faces are not part-time influencers, they’re supported by dedicated “square squads” (a brand manager, social media lead, personal assistant and videographer) and backed by Duvet Flip’s infrastructure. Through Faces, Duvet Flip builds trust, extends reach, validates new products and delivers measurable value to partners. Apps Apps extend the relationship between Duvet Flip and its audience into digital environments. These are platforms for learning, mentorship and productivity, designed to help people grow, stay connected and take consistent action towards career fulfilment. Each app is a doorway into deeper engagement and more personalised value.
PROFESSI NAL in Payroll, Pensions and Reward
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June 2025 | Issue 111
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