1. INTRODUCTION TO BATEEL INTERNATIONAL
Explaining who Bateel is, the company values, and the company’s history
Scope:
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1.1 About Bateel
About us:
Bateel produces exceptional quality organic dates. This is the foundation of Bateel’s world-renowned gourmet range, offered in Bateel luxury boutiques and other premium retailing channels. Bateel is the ultimate indulgence and gifting destination. Our luxurious boutiques offer a distinctly different experience where guests are welcomed with the warmth of Arabian hospitality and treated to a collection of gourmet date products. Our luxurious gift collections are fully customisable and feature a range of gourmet delights. Tailored to suit a variety of themes and tastes, the gift packaging includes stunning wooden presentation boxes, ballotins, silver trays, étagères, and classic carton packaging.
Bateel ’s History:
The origin of Bateel stretches back to 1932, when the first date palms were planted in the fertile oasis of Al Ghat, Saudi Arabia. From here, the idea of the gourmet date was born. In 1992, the first Bateel Boutique offering luxury dates opened in Saudi Arabia on the prestigious Thalateen Street in Riyadh. The following year, a boutique opened in Dubai’s Burjuman shopping centre.
In 2007, Café Bateel opened in Dubai, launching the brand into the world of gourmet hospitality.
Bateel is headquartered in Dubai, with date farms in Al Ghat, Saudi Arabia.
Recent years have seen significant global expansion, with boutiques and cafés opening across the Middle East, North Africa, Asia and North America.
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Highlights & Timeline:
1991- Bateel founded in KSA.
1992 - First boutique opened in Riyadh, KSA on Thalateen Street.
1993 - First boutique opened in Dubai, UAE in Burjuman shopping centre.
2000 - Bateel invented the date chocolate and broadened the assortment of gourmet products.
2007 - Café Bateel launched in Dubai, UAE.
2007 - Introduction of premium FMCG brand Jomara.
2016 - First Bateel boutiques and cafés opened in Oman.
2019 - First Bateel boutique in India
2021 - First Bateel boutique in Bangladesh
2022 - Bateel continues global expansion, with new boutique openings in Pakistan, Egypt, Iraq and Kazakhstan.
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