Consumer Demands (CONT’D FROM PAGE 87)
ThermoFlexX Imager (CONT’D FROM PAGE 87)
for consumers to distinguish between genuine sustain- ability efforts and greenwashing, emphasizing the need for transparency. According to MeaningfulBrands, 72 percent of people are tired of brands pretending they want to help society.
Shanghai Bozhi specializes in the production of flexog- raphic plates for customers that serve a multitude of global brand owners, such as Procter & Gamble, Johnson & John- son, Unilever, Disney, Adidas, and Yinlu Foods, as well as fast food restaurant chains KFC and McDonald’s. Applications include wine labels, aseptic packaging, self-adhesive labels, film and soft tubes, and various paper cups, to name a few. As a member of the Flexographic Printing Branch of China Printing Technology Association, Shanghai Bozhi was among the pioneers in China to embrace ThermoF- lexX thermal imaging technology. Company Expansion In 2020, the company installed a ThermoFlexX TFxX 60S Imager. More recently, the company expanded its am- bition with a dual-head TFxX 60D Imager supplemented by Woodpecker surface screening technology. The two 60 model machines at Shanghai Bozhi’s fa- cility can image plates up to 42 x 60 inches. Minimizing operator intervention, plates are automatically loaded and unloaded with one touch of a button, while the FlexTray mobile table facilitates easy plate transport and handling to avoid accidental damage. Importantly, the company’s new TFxX 60D Imager is configured with dual 100W lasers effectively doubling productivity by increasing the output from 6 to 12 square meters per hour at the same high qual- ity of 2540dpi.
Driven by increased environmental concerns, economic pressures, and distrust in brand claims, consumers now want brands to not only say they adopt sustainable and ethical practice, but also drive sustainable and ethical change in the world. This demand spans across various sectors, urging companies to adopt more transparent and genuinely sustainable practices. Despite heightened cost sensitivity, convenience re- mains a key purchasing driver that 70 percent of consum- ers are willing to pay more for. This paradox underscores a critical aspect of consumer behavior; even those with lim- ited budgets are prepared to invest in products that offer greater ease of use and time savings, highlighting the need for brands to balance cost-effectiveness with convenience. Similarly influenced by cost sensitivity, consumers expect that higher-priced products justify their premium through su- perior design and feel, especially in industries like cosmetics. This expectation influences packaging decisions, pushing brands to invest in visually appealing and high-quality pack- aging that reflects the value of the contents. Comprehensive Information Informed by both cost sensitivity and brand distrust, consumers demand more comprehensive information on packaging. They seek clarity on product safety, sustainabil- ity efforts, and product instructions showcasing a demand for data transparency to inform purchasing decisions. This demand is resulting in a need for clear, detailed, and truthful information displayed on packaging to build consumer trust. Despite increased price sensitivity, commitment to sus- tainability remains important for consumers. According to McKinsey & Company, as concerns about the environmen- tal impacts of packaging increase, so does the willingness to pay a premium for sustainable options.
Performance that Exceeds Expectations
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