Digital Marketing Techniques Elective Module
Aim of the module This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age. Please note if you would like to achieve the Certificate in Professional Digital Marketing, you will need to achieve a pass in both mandatory modules and the Digital Marketing Techniques elective module.
Unit 1: Digital techniques – – Understand digital marketing tools and techniques. – – Assess different applications of digital marketing . Unit 2: Digital enhancement – – Know how to integrate digital and offline marketing. – – Understand approaches to enhancing stakeholder engagement. Unit 3: Digital management – – Know how to develop a digital marketing plan. – – Apply and adapt digital marketing analysis. Assessment: Assignment The assessment will require submission of a assignment based on a theme and an organisation of choice.
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