Planning Campaigns Mandatory Module
Aim of the module This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing. Please note the Planning Campaigns module is the mandatory module for both qualifications at Level 4.
Unit 1: Campaign process – – Understand the process of planning a campaign. – – Know how to undertake an internal and external situational analysis. Unit 2: Planning campaigns in action – – Know how to develop a successful campaign plan. – – Understand how to implement a plan in practice. Unit 3: Campaign success – – Understand the principles of monitoring a marketing campaign. – – Know how to undertake a post campaign evaluation. Assessment: Assignment An assignment, based on a given theme and an organisation of choice.
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