2.2 Customer journey

Very important note:

Do not greet every customer the same way since some busy Boutiques have a continuous customer flow. The greeting must always vary from one guest to another since we do not want to give the impression of a robotic or scripted greeting. Only English should be used when attending to customers unless the Sales Associate speaks the customer ’ s language. No foreign language should be used amongst sales associates.

Body language

Dos:

 Genuine smile

 Maintain eye contact while interacting with customers.

 Maintain proper body posture, do not slouch.

 Relax your shoulders so you do not seem tense.

Don’ts:

 Fold your hands/arms.

 Move excessively, like twirling a pen or tapping your feet, which are common indications of impatience. o Note: Be aware of your own personal habits/mannerisms and the way they might come across to others (frowning, twirling your hair, etc.)

21/11/2023

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