2.2 Customer journey

This will help to suggest the correct gift box for the customer ’s needs.

It is important to ask the question below to get more details about customer’s requirements:

 “May I ask if this is a business gift or for a friend so we can advise you accordingly?”

 For a business gift, offer luxury wooden and Peru boxes

 If the customer requests a lower budget option, offer alternatives, starting with luxury carton boxes

 If the customer does not seem to be pleased by the box you show him/her, offer different options

 Observe your customer ’ s body language as you offer him/her the options

 Once the client selects the preferred box, confirm the filling and promote the chocolates and filled dates

Suggested customer service lines:

 “Would you like an assortment of chocolates filled dates or biscuits?”

Important Note:

Only offer the Bateel complimentary box if the customer wants the products for self-consumption or if he/she requests it. Ribbons can be tied around the ballotin as per customer request.

Under no circumstances should this be the first option offered to customers.

If a customer desires a basic gift, then present our carton core range.

To ensure that the customer is familiar with Bateel, ask the question below. This will be a good opportunity to start a conversation with the customer.

“ Do you know our brand / Have you visit Bateel before ?”

 A new customer is usually not sure which product to select. The Sales Associate needs to identify the customer’s specific requirements and preferences so they can offer the most suitable option for sampling.

 Make sure to offer the tissue box / seed container during the tasting.

 A regular customer who knows exactly what he/she is looking for should be offered another product to try. This increases customer awareness about our product range and leads to impulse purchases.

 Make sure you record the consumption of the sample on the daily customer tasting report.

21/11/2023

Version 1

Page 5 of 13

Made with FlippingBook - Online magazine maker